{"id":3191,"date":"2020-11-02T19:18:34","date_gmt":"2020-11-02T18:18:34","guid":{"rendered":"https:\/\/optimumventas.com\/open-courses\/business-planning-and-management-for-sales-directors-and-leads\/"},"modified":"2026-02-13T13:18:56","modified_gmt":"2026-02-13T12:18:56","slug":"business-planning-and-management-for-sales-directors-and-leads","status":"publish","type":"page","link":"https:\/\/optimumventas.com\/en\/training\/open-courses\/business-planning-and-management-for-sales-directors-and-leads\/","title":{"rendered":"Business planning and management for sales directors and leads"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[mk_page_section full_width=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column][rev_slider_vc alias=&#8221;c_planificacion-y-gestion-comercial&#8221;][\/vc_column][\/mk_page_section][vc_row fullwidth=&#8221;true&#8221; equal_columns=&#8221;true&#8221; attached=&#8221;true&#8221; css=&#8221;.vc_custom_1541602694380{margin-top: -35px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1541602746787{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 60px !important;background-color: #ddebcc !important;}&#8221;][mk_icon_box icon=&#8221;mk-icon-calendar&#8221; title=&#8221;Planned schedule&#8221; text_size=&#8221;20&#8243; font_weight=&#8221;600&#8243; style=&#8221;simple_ultimate&#8221; icon_size=&#8221;medium&#8221; icon_color=&#8221;#52a733&#8243; title_color=&#8221;#52a733&#8243; txt_color=&#8221;#0a0a0a&#8221;]<strong>March:<\/strong> 2-3-4<br \/>\n<strong>April:<\/strong> 8-9-10 \/ 20-21-22<br \/>\n<strong>May:<\/strong> 4-5-6<br \/>\n<strong>June:<\/strong> 1-2-3<br \/>\n<strong>July:<\/strong> 1-2-3 \/ 15-16-17<br \/>\n<strong>August:<\/strong> 3-4-5<br \/>\n<strong>September:<\/strong> 7-8-9 \/ 21-22-23<br \/>\n<strong>October:<\/strong> 5-6-7<br \/>\n<strong>November:<\/strong> 4-5-6<br \/>\n<strong>December:<\/strong> 2-3-4 \/ 14-15-16<\/p>\n<p><strong style=\"color: #000000;\">Duration:<\/strong> 24h[\/mk_icon_box][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1541602756869{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 60px !important;background-color: #f0f6e9 !important;}&#8221;][mk_icon_box icon=&#8221;mk-moon-location-4&#8243; title=&#8221;Place&#8221; text_size=&#8221;20&#8243; font_weight=&#8221;600&#8243; style=&#8221;simple_ultimate&#8221; icon_size=&#8221;medium&#8221; icon_color=&#8221;#52a733&#8243; title_color=&#8221;#52a733&#8243; txt_color=&#8221;#0a0a0a&#8221;]<strong>In Person:\u00a0<\/strong>Optimum offices in Barcelona and Madrid.<\/p>\n<p><strong>Online: <\/strong>Live streaming with the trainer on the agreed dates[\/mk_icon_box][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1541602771876{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 60px !important;background-color: #ddebcc !important;}&#8221;][mk_icon_box icon=&#8221;mk-icon-tag&#8221; title=&#8221;Price&#8221; text_size=&#8221;20&#8243; font_weight=&#8221;600&#8243; style=&#8221;simple_ultimate&#8221; icon_size=&#8221;medium&#8221; icon_color=&#8221;#52a733&#8243; title_color=&#8221;#52a733&#8243; txt_color=&#8221;#0a0a0a&#8221;]<b><span style=\"font-size: 18pt;\">1350\u20ac + VAT<\/span><\/b><span style=\"font-size: 12pt;\"> (first enrollment)<br \/>\n<b><span style=\"font-size: 18pt;\">1000\u20ac + VAT<\/span><\/b><span style=\"font-size: 12pt;\"> (second and additional enrollments)<\/span><br \/>\nStarting from 4 participants, please request an offer.<br \/>\n<\/span>[\/mk_icon_box][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1541603731082{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 60px !important;background-color: #f0f6e9 !important;}&#8221;][mk_icon_box icon=&#8221;mk-moon-clipboard-2&#8243; title=&#8221;Registrations&#8221; text_size=&#8221;20&#8243; font_weight=&#8221;600&#8243; style=&#8221;simple_ultimate&#8221; icon_size=&#8221;medium&#8221; icon_color=&#8221;#52a733&#8243; title_color=&#8221;#52a733&#8243; txt_color=&#8221;#0a0a0a&#8221;]<a class=\"link-color\" href=\"mailto:optimum@optimumventas.es \">optimum@optimumventas.es <\/a>[\/mk_icon_box][\/vc_column][\/vc_row][vc_row][vc_column][mk_padding_divider size=&#8221;70&#8243;][vc_row_inner][vc_column_inner width=&#8221;6\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1737375675603{margin-bottom: 0px !important;}&#8221;]The work of sales managers and commercial leaders is increasingly demanding. On one hand, they must meet the company&#8217;s requirements, and on the other, they must manage salespeople with different ages, profiles, attitudes, and motivations.<\/p>\n<p>This course is aimed at those salespeople who will be promoted to sales managers, and for those sales managers who want to improve the management of their team so that they systematically achieve the goals assigned to them.<\/p>\n<p>The objectives of this course are to establish the conceptual foundation of sales team management, transferring commercial planning methodology and people management.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][mk_fancy_title tag_name=&#8221;h5&#8243; color=&#8221;#52a733&#8243; size=&#8221;25&#8243; font_weight=&#8221;500&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;Bree+Serif&#8221; font_type=&#8221;google&#8221;]Course aimed at those salespeople who will be promoted to sales managers, and for those sales managers who want to improve the management of their team.[\/mk_fancy_title][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;50&#8243;][\/vc_column][\/vc_row][mk_page_section bg_color=&#8221;#f0f6e9&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;30&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1541604772063{padding: 30px !important;}&#8221;][vc_single_image image=&#8221;678&#8243; img_size=&#8221;full&#8221;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#6eab24&#8243; size=&#8221;20&#8243; font_weight=&#8221;600&#8243; margin_bottom=&#8221;10&#8243; font_family=&#8221;Bree+Serif&#8221; font_type=&#8221;google&#8221;]Course Content Index[\/mk_fancy_title][vc_column_text css=&#8221;.vc_custom_1737375991774{margin-bottom: 0px !important;}&#8221;]<strong>1.<\/strong> Introduction to the course and its objectives.<br \/>\n<strong>2.<\/strong> Basic elements that make up sales team management.<br \/>\n<strong>3.<\/strong> From management by spurts to management by objectives.<br \/>\n<strong>4.<\/strong> The sales team&#8217;s commercial planning. How to make salespeople systematically achieve the goals assigned to them.<br \/>\n<strong>5.<\/strong> The composition of the client portfolio. Analysis and decision-making.<br \/>\n<strong>6.<\/strong> Creating action plans for each salesperson.<br \/>\n<strong>7.<\/strong> Implementing the one-on-one meeting as a tool for tracking agreed action plans.<br \/>\n<strong>8.<\/strong> Evaluating my team&#8217;s performance.<br \/>\n<strong>9.<\/strong> Development plans for my team.<br \/>\n<strong>10.<\/strong> Basic concepts of motivation and sales teams. Emotional intelligence applied to sales teams.<br \/>\n<strong>11.<\/strong> CRM applied as a sales team management tool.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1541604778975{padding: 30px !important;}&#8221;][vc_single_image image=&#8221;680&#8243; img_size=&#8221;full&#8221;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#6eab24&#8243; size=&#8221;20&#8243; font_weight=&#8221;600&#8243; margin_bottom=&#8221;10&#8243; font_family=&#8221;Bree+Serif&#8221; font_type=&#8221;google&#8221;]Methodology[\/mk_fancy_title][vc_column_text css=&#8221;.vc_custom_1737376160962{margin-bottom: 0px !important;}&#8221;]<strong>In-person: <\/strong>The deductive training methodology &#8220;Learning by doing&#8221; will be used, where participants not only acquire new knowledge but also practice it in the classroom. Additionally, case studies, questionnaires, movie scenes, assignments, group discussions, and role plays will be utilized.<\/p>\n<p><strong>Online: <\/strong>The training courses in online format are developed using the Flipped Training methodology, which combines live sessions with a specialist trainer via webinar, with situation analysis, discussions, and group work carried out by participants both individually and collectively. Its compact format allows for maximum utilization of the sessions and compatibility with professional obligations, ensuring a quick transfer of the knowledge learned to the workplace.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1541604785779{padding: 30px !important;}&#8221;][vc_single_image image=&#8221;679&#8243; img_size=&#8221;full&#8221;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#6eab24&#8243; size=&#8221;20&#8243; font_weight=&#8221;600&#8243; margin_bottom=&#8221;10&#8243; font_family=&#8221;Bree+Serif&#8221; font_type=&#8221;google&#8221;]Target Audience[\/mk_fancy_title][mk_custom_list style=&#8221;mk-icon-angle-right&#8221;]\n<ul>\n<li>Sales managers, commercial managers, Business Unit Managers.<\/li>\n<li>Professionals who are about to be or have been promoted to a new position or responsibility.<\/li>\n<li>New hires.<\/li>\n<li>Professionals who want or need to update their professional performance.<\/li>\n<li>Professionals without prior specific training.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][\/mk_page_section][mk_page_section full_width=&#8221;true&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][mk_clients count=&#8221;50&#8243; el_class=&#8221;bw&#8221;][\/vc_column][\/mk_page_section]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[mk_page_section full_width=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column][rev_slider_vc alias=&#8221;c_planificacion-y-gestion-comercial&#8221;][\/vc_column][\/mk_page_section][vc_row fullwidth=&#8221;true&#8221; equal_columns=&#8221;true&#8221; attached=&#8221;true&#8221; css=&#8221;.vc_custom_1541602694380{margin-top: -35px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1541602746787{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 60px !important;background-color: #ddebcc !important;}&#8221;][mk_icon_box icon=&#8221;mk-icon-calendar&#8221; title=&#8221;Planned schedule&#8221; text_size=&#8221;20&#8243; font_weight=&#8221;600&#8243; style=&#8221;simple_ultimate&#8221; icon_size=&#8221;medium&#8221; icon_color=&#8221;#52a733&#8243; title_color=&#8221;#52a733&#8243; txt_color=&#8221;#0a0a0a&#8221;]March: 2-3-4 April: 8-9-10 \/ 20-21-22 May: 4-5-6 June: 1-2-3 July: 1-2-3 \/ 15-16-17 August: 3-4-5 September: 7-8-9 \/ 21-22-23 October: 5-6-7 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":3095,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3191","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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