{"id":9460,"date":"2019-10-07T11:22:20","date_gmt":"2019-10-07T10:22:20","guid":{"rendered":"https:\/\/optimumventas.com\/?p=9460"},"modified":"2025-03-04T11:03:10","modified_gmt":"2025-03-04T10:03:10","slug":"tip-for-your-sales-meetings","status":"publish","type":"post","link":"https:\/\/optimumventas.com\/en\/blog\/tip-for-your-sales-meetings\/","title":{"rendered":"Tip for your sales meetings"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1738839934712{margin-bottom: 0px !important;}&#8221;]\n<h2>Optimum Sales \u2013 Tip for your sales meetings<\/h2>\n<p>Let me ask you a question:\u00a0<em>What is the one thing you can do in the next few months that will\u00a0<strong>increase your sales<\/strong>?<\/em> Difficult,\u00a0<em>right?<\/em>\u00a0Many participants in our <a href=\"https:\/\/optimumventas.com\/en\/open-courses\/consulting-sales-processes\/\">Consultative Selling<\/a> workshops ask themselves this question many times, and the truth is that there are no magic wands in sales.<!--more--><\/p>\n<p><strong>Tip to increase your sales<\/strong><\/p>\n<p>There is <strong>methodology <\/strong>and\u00a0<strong>processes <\/strong>\u00a0that can help you, but there are also small tricks that improve some aspects of your commercial process. Today I want to talk to you about\u00a0<strong><em>thought-provoking questions<\/em><\/strong>\u00a0and how to use a little trick to get more out of them in your business meetings.<\/p>\n<p>When we ask our prospects to reflect on their\u00a0<strong>problems<\/strong>,\u00a0<strong>challenges<\/strong>\u00a0and\u00a0<strong>priorities<\/strong>, you will see that they take a few seconds to respond. If you&#8217;re like most salespeople, that silence, <em>&#8220;drives you crazy&#8221;<\/em>.<\/p>\n<p>Imagine you are talking to a potential client and there is a brief pause in the conversation. I bet you usually jump in to fill that awkward silence.\u00a0<em>Am I right?<\/em><\/p>\n<p><strong><em>\u201c<\/em><\/strong><strong><em>Research shows that the average salesperson, after asking a question, waits no more than 2 to 3 seconds before answering themselves or moving on to another topic.<\/em><\/strong><\/p>\n<p>My own experience, accompanying salespeople, shows me that the salespeople themselves don&#8217;t know what to do. Even a couple of seconds of silence is unbearable for them, and they feel compelled to start talking again to try to fill the void.<\/p>\n<p><strong>The power of silence to increase your sales<\/strong><\/p>\n<p>Let&#8217;s talk about what is lost due to the lack of\u00a0<strong>silence<\/strong>,\u00a0and for that, let&#8217;s rephrase the question:\u00a0<em>What is the only thing you can do in the next few months that will increase your sales?<\/em><\/p>\n<p>Or, in other words:\u00a0<em>What can we do differently to attract more business?\u00a0<\/em>A brainstorm might be coming to your mind:<\/p>\n<ul>\n<li><em>We desperately need more and better leads.\u00a0<\/em><\/li>\n<li><em>New products would help.\u00a0<\/em><\/li>\n<li><em>Our salespeople need sales training.<\/em><\/li>\n<li><em>And all this sales technology (CRM, Leads&#8230;) that I&#8217;m not even sure about the impact it could have at this moment (but everyone says it&#8217;s the way to go).<\/em><\/li>\n<\/ul>\n<p>The beauty of a\u00a0<strong>provocative question<\/strong>\u00a0is that when potential clients respond, you learn much more about what is happening in their company, what their major challenges are, the client&#8217;s own perspective on those issues, and much more.<\/p>\n<p>But the potentials cannot think about everything they can respond to in just two or three seconds.They need much more\u00a0<strong>time<\/strong>\u00a0to reflect on the issue, to play around with those ideas and organize them.<\/p>\n<p>In fact, research shows that people need\u00a0<em>8 to 10 seconds<\/em>\u00a0to formulate the beginning of their response. Once they start speaking, they bring more ideas, and end up expressing their way of thinking more clearly and firmly.<\/p>\n<p><strong><em>The key to increasing your sales is your Silence<\/em><\/strong><\/p>\n<p>So when we cut the client, even if it&#8217;s just those 2 or 3 seconds, many more things are lost than you can imagine:<\/p>\n<ol>\n<li><strong>You lose the benefit of your questions. <\/strong>If you keep your mouth shut just a little longer, you will discover a new world. It is possible to learn what they have already done to try to address these challenges. It is possible to know who the main actors are, who would be involved in any change initiative, or what your competitors are doing.<\/li>\n<li><strong>It&#8217;s harder to sell.<\/strong> When you don&#8217;t acquire all this information, you don&#8217;t know how your offer can stand out from the others. It is virtually impossible to align your value proposition and presentations with the main business initiatives or most urgent priorities.<\/li>\n<li><strong>You show that you only care about your own benefit. <\/strong>Worse yet, when you rush through, prospects think you&#8217;re selfish and only interested in selling to them.\u00a0<em>(Isn&#8217;t that what you think when salespeople seem so eager to talk and not listen?)<\/em>\u00a0What&#8217;s worse, when you fail to build trust, potential clients won&#8217;t want to meet with you again.<\/li>\n<\/ol>\n<p><strong>We are not capable of waiting 8 seconds.<\/strong><\/p>\n<p>In sales, the\u00a0<strong>Value of Silence<\/strong> is rarely discussed. Most of the time, sales processes talk about what you are going to say, how you are going to impress your client with the depth of your knowledge or your well-rehearsed speech.<em>\u00a0Speech<\/em>.<\/p>\n<p>Instead, I suggest you try to use silence a bit more. I&#8217;ll tell you how you can achieve it:<\/p>\n<ul>\n<li>Plan some provocative questions in advance. This frees your mind and allows you to truly focus on the potential.<\/li>\n<li>When you are talking to a client, after asking\u00a0\u201c<em>the question\u201d<\/em>, lean back and start counting to yourself.\u00a0<em>\u201cOne thousand one, one thousand two, one thousand three&#8230; <\/em>up to<em>\u00a0one thousand eight\u201d<\/em>\u00a0This prevents you from interrupting your interlocutor.<\/li>\n<li>If you reach\u00a0<em>\u201cten thousand\u201d<\/em>\u00a0and still don&#8217;t have an answer, then it&#8217;s time to rephrase or interject something. But not before.<\/li>\n<\/ul>\n<p>Possibly, at first, you feel &#8220;miserable&#8221; doing this (from experience). Nothing seems more difficult. You&#8217;re going to backtrack on your stance and you&#8217;ll die to jump.\u00a0<em>Don&#8217;t do it!<\/em><strong> Silence <\/strong>keeps counting.<\/p>\n<p>Ultimately, your interviewee will start talking. You are going to learn much more. You are going to strengthen your relationships. They will think you are smarter, more credible, and more supportive. And you will increase your sales.<\/p>\n<p><strong><em>Good Sales!<\/em><\/strong><\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td><span class=\"s1\"><b>Miguel \u00c1ngel Mart\u00ednez<\/b> | Business Developer <\/span><span class=\"s1\"><a href=\"https:\/\/www.linkedin.com\/in\/davidgalve\/\">www.linkedin.com\/in\/davidgalve<\/a><\/span><\/td>\n<td><a href=\"https:\/\/www.linkedin.com\/in\/davidgalve\/\"><img decoding=\"async\" src=\"https:\/\/optimumventas.com\/wp-content\/uploads\/2017\/10\/Logo-Linkedin-P.png\" alt=\"Logo Linkedin\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1738839934712{margin-bottom: 0px !important;}&#8221;] Optimum Sales \u2013 Tip for your sales meetings Let me ask you a question:\u00a0What is the one thing you can do in the next few months that will\u00a0increase your sales? Difficult,\u00a0right?\u00a0Many participants in our Consultative Selling workshops ask themselves this question many times, and the truth is that there are no [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-9460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimum-ventas-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tip for your sales meetings - Optimum Ventas<\/title>\n<meta name=\"description\" content=\"Tips for your sales meetings. 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