{"id":9490,"date":"2018-11-15T16:13:37","date_gmt":"2018-11-15T15:13:37","guid":{"rendered":"https:\/\/optimumventas.com\/?p=9490"},"modified":"2025-02-27T12:07:59","modified_gmt":"2025-02-27T11:07:59","slug":"the-big-advertising-agencies-are-not-on-linkedin","status":"publish","type":"post","link":"https:\/\/optimumventas.com\/en\/blog\/the-big-advertising-agencies-are-not-on-linkedin\/","title":{"rendered":"The big advertising agencies are not on LinkedIn."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1738855182111{margin-bottom: 0px !important;}&#8221;]\n<h2>Optimum Sales \u2013 The big advertising agencies are not on LinkedIn<\/h2>\n<p>We have analyzed the <strong>presence on LinkedIn<\/strong> of 12 of the most important advertising agencies in Spain, conducting a dual analysis: corporate presence and employee presence.<\/p>\n<p>The main conclusion we draw is that, at the corporate level, the presence of these agencies is heterogeneous; some have a proper presence, and others don&#8217;t even have one. The professionals at the agencies have a very, very, very limited presence in their resumes.<\/p>\n<p>Everyone, everyone, everyone of their clients is on LinkedIn. All the Buyer Personas of the advertisers are actively on this channel.<\/p>\n<p><strong>Isn&#8217;t it surprising that leading communication companies don&#8217;t work more actively on this and this channel?<\/strong><\/p>\n<p>Communication agencies sell faith, credibility, and then creativity. First, they have to convince their clients that they are good and that they should trust them with their communication campaigns, and then they have to provide strategy, creativity, media,&#8230;<\/p>\n<p>Agencies have a clear <strong>New Business acquisition channel<\/strong> on LinkedIn that account directors must develop, an influence channel that all employees must develop, and a preparation, follow-up, and influence channel in competitions that creatives, production accounts, copywriters, etc., must work on&#8230;<\/p>\n<p>The large agencies are giving medium and small agencies the opportunity to present their creative proposals directly and without any barriers to the clients they have.<\/p>\n<p>Who is going to win the game?The <strong>big agencies will start working on LinkedIn<\/strong> or the medium and small ones will steal the advertisers from the big ones.<\/p>\n<p>If you want the comparison of the agencies&#8217; presence and attitude on LinkedIn, just ask me.<\/p>\n<p>&nbsp;<\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td><span class=\"s1\"><b>David Galve<\/b>\u00a0| General Director <\/span><span class=\"s1\"><a href=\"https:\/\/www.linkedin.com\/in\/davidgalve\/\">www.linkedin.com\/in\/davidgalve<\/a><\/span><\/td>\n<td><a href=\"https:\/\/www.linkedin.com\/in\/davidgalve\/\"><img decoding=\"async\" src=\"https:\/\/optimumventas.com\/wp-content\/uploads\/2017\/10\/Logo-Linkedin-P.png\" alt=\"Logo Linkedin\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1738855182111{margin-bottom: 0px !important;}&#8221;] Optimum Sales \u2013 The big advertising agencies are not on LinkedIn We have analyzed the presence on LinkedIn of 12 of the most important advertising agencies in Spain, conducting a dual analysis: corporate presence and employee presence. The main conclusion we draw is that, at the corporate level, the presence of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,80],"tags":[],"class_list":["post-9490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimum-ventas-en","category-social-selling-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The big advertising agencies are not on LinkedIn. - Optimum Ventas<\/title>\n<meta name=\"description\" content=\"Are the big advertising agencies on LinkedIn? We analysed why in 12 agencies in Spain. The result is surprising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimumventas.com\/en\/blog\/the-big-advertising-agencies-are-not-on-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The big advertising agencies are not on LinkedIn. - Optimum Ventas\" \/>\n<meta property=\"og:description\" content=\"Are the big advertising agencies on LinkedIn? We analysed why in 12 agencies in Spain. The result is surprising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optimumventas.com\/en\/blog\/the-big-advertising-agencies-are-not-on-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimum Ventas\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-15T15:13:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T11:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optimumventas.com\/wp-content\/uploads\/2018\/11\/agencias-no-en-linkedin4.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1244\" \/>\n\t<meta property=\"og:image:height\" content=\"662\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"David Galve\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Galve\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/optimumventas.com\\\/en\\\/blog\\\/the-big-advertising-agencies-are-not-on-linkedin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/optimumventas.com\\\/en\\\/blog\\\/the-big-advertising-agencies-are-not-on-linkedin\\\/\"},\"author\":{\"name\":\"David Galve\",\"@id\":\"https:\\\/\\\/optimumventas.com\\\/#\\\/schema\\\/person\\\/31e6ff6f558c53ed65c9a0db1955a47a\"},\"headline\":\"The big advertising agencies are not on LinkedIn.\",\"datePublished\":\"2018-11-15T15:13:37+00:00\",\"dateModified\":\"2025-02-27T11:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/optimumventas.com\\\/en\\\/blog\\\/the-big-advertising-agencies-are-not-on-linkedin\\\/\"},\"wordCount\":307,\"image\":{\"@id\":\"https:\\\/\\\/optimumventas.com\\\/en\\\/blog\\\/the-big-advertising-agencies-are-not-on-linkedin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/optimumventas.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/agencias-no-en-linkedin4.webp\",\"articleSection\":[\"Optimum Ventas - EN\",\"Social Selling EN\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/optimumventas.com\\\/en\\\/blog\\\/the-big-advertising-agencies-are-not-on-linkedin\\\/\",\"url\":\"https:\\\/\\\/optimumventas.com\\\/en\\\/blog\\\/the-big-advertising-agencies-are-not-on-linkedin\\\/\",\"name\":\"The big advertising agencies are not on LinkedIn. - Optimum Ventas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/optimumventas.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/optimumventas.com\\\/en\\\/blog\\\/the-big-advertising-agencies-are-not-on-linkedin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/optimumventas.com\\\/en\\\/blog\\\/the-big-advertising-agencies-are-not-on-linkedin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/optimumventas.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/agencias-no-en-linkedin4.webp\",\"datePublished\":\"2018-11-15T15:13:37+00:00\",\"dateModified\":\"2025-02-27T11:07:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/optimumventas.com\\\/#\\\/schema\\\/person\\\/31e6ff6f558c53ed65c9a0db1955a47a\"},\"description\":\"Are the big advertising agencies on LinkedIn? 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