{"id":9525,"date":"2017-12-22T10:32:27","date_gmt":"2017-12-22T09:32:27","guid":{"rendered":"https:\/\/optimumventas.com\/?p=9525"},"modified":"2025-03-03T10:53:28","modified_gmt":"2025-03-03T09:53:28","slug":"development-of-distribution-channels-i-the-decision-to-implement-a-distribution-channel-as-a-strategy-for-commercial-optimization","status":"publish","type":"post","link":"https:\/\/optimumventas.com\/en\/blog\/development-of-distribution-channels-i-the-decision-to-implement-a-distribution-channel-as-a-strategy-for-commercial-optimization\/","title":{"rendered":"Development of distribution channels I: The decision to implement a distribution channel as a strategy for commercial optimization"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=”.vc_custom_1738922560060{margin-bottom: 0px !important;}”]\n

Optimum Sales \u2013 Development of Distribution Channels I: The Decision to Implement a Distribution Channel as a Commercial Optimization Strategy<\/h2>\n

The development of a distribution channel<\/strong> is a strategic approach for all those companies that decide to establish a better commercial relationship between themselves and their customers. This improvement in the relationship must provide “value” to the consumer of our products or services.<\/p>\n

Developing a distribution channel involves selecting one or more companies to distribute their products or services so that they are consumed more or in a better way by their customers.<\/p>\n

The decision to incorporate an indirect channel or a distribution channel into our sales strategy<\/strong> must be the result of a reasoned response to the questions we should ask ourselves prior to the construction of a new distribution channel.<\/p>\n

From Optimum Sales, we propose 10 questions that will help you take the first step in deciding whether or not to develop a distribution channel:<\/p>\n

10 Questions to Develop a Distribution Channel<\/strong><\/p>\n

    \n
  1. What value do distributors bring to my product or solution?<\/li>\n
  2. Do the distributors complement my product or service, or do they just resell it?<\/li>\n
  3. What is the relationship between potential distributors and the end buyers of our products and solutions?<\/li>\n
  4. What should these distributors be like?, Multibrand?, Exclusive? Specific to my product? From sectors related to mine?<\/li>\n
  5. How many distributors should I have?<\/li>\n
  6. Where should they be?<\/li>\n
  7. What kind of relationship should we build with our distributors? What do we have to offer them so that they sell our products?<\/li>\n
  8. What should we demand from them? Can we demand anything from them?<\/li>\n
  9. How do our competitors relate to their distribution channels?<\/li>\n
  10. What actions should we take to ensure that our distributors prefer to sell our product over others they distribute?<\/li>\n<\/ol>\n

    Once these questions are answered, we will have a clear vision of whether it makes sense to incorporate a distribution channel in the sale of our products.<\/p>\n

    If you are considering the possibility of developing a distribution channel, contact Optimum at optimum@optimumventas.e<\/a>s and we will advise you on making the best commercial development decision for your company.<\/p>\n

     <\/p>\n\n\n\n
    David Galve<\/b>\u00a0| General Director <\/span>www.linkedin.com\/in\/davidgalve<\/a><\/span><\/td>\n\"Logo<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1738922560060{margin-bottom: 0px !important;}”] Optimum Sales \u2013 Development of Distribution Channels I: The Decision to Implement a Distribution Channel as a Commercial Optimization Strategy The development of a distribution channel is a strategic approach for all those companies that decide to establish a better commercial relationship between themselves and their customers. This improvement in the […]<\/p>\n","protected":false},"author":5,"featured_media":7676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-9525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimum-ventas-en"],"yoast_head":"\nDevelopment of distribution channels I - Optimum Ventas<\/title>\n<meta name=\"description\" content=\"The development of a distribution channel is a strategic approach to establish between companies and their customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimumventas.com\/en\/blog\/development-of-distribution-channels-i-the-decision-to-implement-a-distribution-channel-as-a-strategy-for-commercial-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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