{"id":9605,"date":"2014-07-17T13:45:17","date_gmt":"2014-07-17T12:45:17","guid":{"rendered":"https:\/\/optimumventas.com\/?p=9605"},"modified":"2025-04-30T09:59:25","modified_gmt":"2025-04-30T08:59:25","slug":"the-role-of-the-sales-team-within-the-omni-channel-marketing","status":"publish","type":"post","link":"https:\/\/optimumventas.com\/en\/blog\/the-role-of-the-sales-team-within-the-omni-channel-marketing\/","title":{"rendered":"The role of the sales team within the Omni-channel marketing"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=”.vc_custom_1738932398294{margin-bottom: 0px !important;}”]\n

Optimum Ventas – The role of the sales team within the Omni-channel marketing<\/h2>\n

Among the latest trends in retail marketing we find the term omni-channel, which I like especially because it is a term that cancels the concepts separately from the offline and online on commercial terms, and what it proposes is a global and coordinated response to the final customer, being able to blend the best of the offline with the online environment, thereby achieving bringing vendor-customer relationship to a higher level.<\/p>\n

But what is the Omni-Channel Retailing? And what is the role of the key vendors in this concept?<\/p>\n

The omni-channel retailing is focused on creating a unique experience for consumers around all commercial channels involved in the purchase by a user.<\/p>\n

Customers already interact with different channels simultaneously, either via computer, smartphones, tablets, television, radio, email, social networks, or the store. The customer has become very demanding in the process of purchasing because it has more information on any product or service needed. In fact, some may think that they have been spoiled a lot in recent years. The customer has become accustomed to buying through numerous and varied sales channels and gradually, shopping is easier and more enjoyable. And automatically they have moved these expectations to the area of customer service, sales team or after-sales service and obviously they require the same treatment and availability.<\/p>\n

If according to the research from QDQ Media<\/a>, 44% of mobile users who contact a business via Internet end up buying in their physical store. Are we going to jeopardize the closing of the sale for not having the best sales team?<\/p>\n

The model change is that retailers are adapting themselves to these new consumer demands, implementing strategic and specialized supply chain software, with sales teams trained in skills and expertise in selling their products and services. So any detail, no matter how small, will be in harmony with what is transmitted in all channels.<\/p>\n

The role of the sales team and the distribution channel within the omni-channel model is the ability to provide customization to the commercial response referred to customer needs and establish trusting relationships that generate longer and more satisfying business relationships. For this, there are specific education and training programs developed. In addition to traditional training about product and business management, there will be developed their skills in the mastery of the different channels that the company offers to its customers. This global training is essential to the customer experience at the point of sale to be as pleasant as possible and ending up in the desired sales.<\/p>\n

As customers, we all like to feel special and this can only be achieved by a personal and professional attention. To do this, it is essential that in our physical contact with the company that has awakened us curiosity on the network, everything is prepared and coordinated to give us the best answer.<\/p>\n

 <\/p>\n

Pilar Punzano
\nAssociate consultant
\n<\/strong><\/p>\n\n\n\n
David Galve<\/b>\u00a0| General Director <\/span>www.linkedin.com\/in\/davidgalve<\/a><\/span><\/td>\n\"Logo<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1738932398294{margin-bottom: 0px !important;}”] Optimum Ventas – The role of the sales team within the Omni-channel marketing Among the latest trends in retail marketing we find the term omni-channel, which I like especially because it is a term that cancels the concepts separately from the offline and online on commercial terms, and what it proposes […]<\/p>\n","protected":false},"author":5,"featured_media":7712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-9605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimum-ventas-en"],"yoast_head":"\nThe role of the sales team within the Omni-channel marketing - Optimum Ventas<\/title>\n<meta name=\"description\" content=\"Among the latest trends in retail marketing we find the term omni-channel, which I like especially because it is a term that cancels the concepts\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimumventas.com\/en\/blog\/the-role-of-the-sales-team-within-the-omni-channel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The role of the sales team within the Omni-channel marketing - 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