{"id":9608,"date":"2014-07-07T13:50:01","date_gmt":"2014-07-07T12:50:01","guid":{"rendered":"https:\/\/optimumventas.com\/?p=9608"},"modified":"2025-04-30T10:00:27","modified_gmt":"2025-04-30T09:00:27","slug":"gamification-challenges-objectives-and-rating","status":"publish","type":"post","link":"https:\/\/optimumventas.com\/en\/blog\/gamification-challenges-objectives-and-rating\/","title":{"rendered":"Gamification: Challenges, Objectives and rating."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1738932629377{margin-bottom: 0px !important;}&#8221;]\n<h2>Optimum Ventas &#8211; Gamification: Challenges, Objectives and rating.<\/h2>\n<p><span lang=\"en-US\">I admit it, I love the games and especially in tablets and phones. Games stimulate the mind, you develop new inter-actions and they are a challenge against yourself whose objective is improve yourself and find new ways to pass levels or screens.<\/span><\/p>\n<p>What happens if we use the process of taking something that already exists (eg a web or a mobile application) and we integrate it into the game mechanics in order to encourage participation and increase the level of commitment?. We&#8217;re talking about Gamification and some companies are beginning to take this as a mechanical process innovation.<\/p>\n<p><span lang=\"en-US\">But &#8230;. what is Gamification?. According to Wikipedia, Gamification is the use of techniques and dynamics of games not recreational.<\/span><\/p>\n<p><span lang=\"en-US\">I would add, that is the use or employment of the game mechanics in non-playful environments in order to enhance motivation, effort, concentration, loyalty and of course develop other actions that are common in games.<\/span><\/p>\n<p><span lang=\"en-US\">Is anybody applying it? Yes. Market circumstances are constantly changing, thus, companies are demanding small changes to provide a better interaction in the sales process with the ultimate goal to have greater loyalty to our product \/ service and consequently to offer our customers a greater satisfaction in the purchase process. From my experience, we are applying this mechanism in some clients and is giving us good results.<\/span><\/p>\n<p>I recognize that it is not easy for a company, the involvement of all employees to get to carry out a process of innovation (I believe this is the key to success), but I&#8217;m of the opinion that if we involve employees on new challenges where they see their efforts materialized and therefore rewarded (get points to obtain gifts, as if it were a game;) I&#8217;m totally convinced that a new business activity and a further strengthening of ties between employees will be generated.<\/p>\n<p><strong>Manolo Vidal<\/strong><br \/>\n<strong>Associated Consultant<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1738932629377{margin-bottom: 0px !important;}&#8221;] Optimum Ventas &#8211; Gamification: Challenges, Objectives and rating. I admit it, I love the games and especially in tablets and phones. Games stimulate the mind, you develop new inter-actions and they are a challenge against yourself whose objective is improve yourself and find new ways to pass levels or screens. What [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-9608","post","type-post","status-publish","format-standard","hentry","category-optimum-ventas-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamification: Challenges, Objectives and rating. - Optimum Ventas<\/title>\n<meta name=\"description\" content=\"Optimum Ventas - Gamification: Challenges, Objectives and rating.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimumventas.com\/en\/blog\/gamification-challenges-objectives-and-rating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification: Challenges, Objectives and rating. - 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