Course: Social-Selling for CEOs

Optimum and Execus have developed this training programme to help top-level executives see the utility of LinkedIn and use it as a strategy for visibility, awareness, business generation and corporate leadership.

Length

Enero: 20 y 21
Febrero: 10 y 11
Marzo: 12 y 13
Total: 20h
Horario: 1ª jornada: 9 a 14 y 15:30 a 18
2ª jornada: 9 a 14

Location

Madrid
Barcelona
Palma de Mallorca

Price

Programa completo:
4.500€ + VAT
Enrolment to the training module only:
3.250€ + VAT
Lunch and coffee included.

Enrolments

isabel@optimumventas.es

Top executives today are aware of the fact that their own success and their company’s success depend, in the long run, on how quickly their teams put business decisions in practice.

CEOs cannot delegate to their Marketing or Community Management teams the transmission of their business vision, inspiration, strategy, etc, nor the possibilities arising from connecting with other managers and CEOs, current and potential clients and even partners.

Optimum and Execus have developed this training and knowledge transference programme to help top managers understand LinkedIn’s usefulness and use it with a purpose: to increase the visibility and notoriety of the company, as well as to generate business opportunities and corporate leadership.

Table of contents of this course:

Introduction and goals
An introduction on international and local CEOS.
How fare are them from each other?
Be present, take control.
1. Establishing my LinkedIn presence in accordance with my positioning strategy and corporate goals. How to be present in LinkedIn?
2. Establish the right privacy and confidentiality levels in LinkedIn.
3. Connect with efficiency with global and local professionals belonging to your strategic professional niche.
Prove your digital leadership.
1. Level C personal impact on your company and on the market. Strategic definition of personal brand positioning. What do you want to communicate in LinkedIn?
2. Create corporate and individual action plans with your Communications Department.
3. What to communicate and how to communicate in LinkedIn? The 6-dimension matrix for content.
4. Personal thoughts: what are my communication goals.

Accelerate your company’s selling process.
1. Connect with your 100 potential and current strategic clients, both locally and globally.
2. Create influence so your company’s sales grow.
3. Interact with clients to get new business opportunities.
How to become one of your market’s top influencers on LinkedIn.
1. Become an idea and trendsetter in your field.
2. Inspire your employees and attract the best talent for your company.
Summary and conclusion of the meeting.

Programme details:

1st half of the day

Individual preparation session

Rest of the programme

Training modules

2 sessions. 2 hours long each.

Individual orientation

Programme goals

Successfully help top executives to use LinkedIn in an effective way to generate real influence in their companies and the markets they focus on.