What is Social Selling in LinkedIn?
Corporate Social Selling in LinkedIn is a way to establish relationships based on trust and mutual interests between the sales team and potential clients in order to increase the sales capacity and accelerate the buying process.
Why Social Selling in LinkedIn?
- LinkedIn has over 665 million potential clients, 12 million of them in Spain alone.
- It is a great alternative to cold calls: 97 % of calls and 96 % of emails go unanswered.
- It is 75 % easier to generate potential clients through social media than any other channel.
Who is Social Selling aimed at?
It is ideal for corporate sales teams wishing to increase and optimize their sales capacity with both new and current clients.
We can make your team increase their sales by 15 %.
Optimus-Execus methodology for Corporate Social Selling on LinkedIn
- We audit the different processes in action for interacting with clients.
- We introduce new stages of action via LinkedIn to increase efficiency.
- We align your marketing and sales teams.
- We implement the 6-direction content matrix for business processes.
- We establish KPIs designed to measure the business performance in LinkedIn.
- We offer specific training for your sales team.
- We guide your team during the implementation of the new business method until a full adoption has been reached.
Implementation process of the Corporate Selling methodology by Optimum-Execus





Understanding of the different client interaction processes, classified by level and function.
Integration of LinkedIn in the processes in order to increase their efficiency.
Interdepartmental aligning. Implementing the 6-direction content matrix.
Developing the capacity and attitude of your sales team.
Implementing the different client interaction processes via LinkedIn.
Benefits of the Optimus-Execus methodology for Corporate Social Selling in LinkedIn
Besides implementing a methodology that will increase your company’s sales, you will also get the following benefits :
You will increase your sales
- 45 % increase on new business opportunities.
- 25 % increase on number of estimates sent.
- 15 % increase on sales.
- Increase clients’ demands.
The first contact does not need to be cold
- Create new connections through mutual interests.
- Erase clients’ resistance towards getting in touch with salespeople.
- Help clients get closer to salespeople.
- Increase the number of recommendations
Improve your business positioning
- Increase your company’s global notoriety and reputation through LinkedIn.
- Increase the preference levels regarding your competition.
- Create closer relationships with potential clients.
- Improve your business SEO positioning.
Align your Marketing and Sales departments
- The Marketing department prepares interesting content for potential clients and for all stages of the process.
- Boost the investment in marketing materials, as it is also used for sales.
Strengthen the coordination and productivity of your sales team.
- Standardize your salespeople’s LinkedIn activity.
- Control and manage the content used by your salespeople.
- Establish unified complying behaviours through LinkedIn.
Motivate and empower your sales team.
- Your sales team will highly value the incorporation of Corporate Social Selling as professional training.
- All your salespeople will improve their specialized professional projection.
People who are already benefiting from the Optimus-Execus methodology for Corporate Social Selling in LinkedIn
Conferencia completa
Conferencia completa de David Galve, Director General de Optimum Ventas, en el Social Selling Day de 2019
La intuición
Intervención de David Galve, CEO de Optimum Ventas, en el Social Selling Day
Las tres situaciones
Intervención sobre “las tres situaciones” de David Galve, CEO de Optimum Ventas, en el Social Selling Day
La decisión
Intervención sobre la decisión de David Galve, CEO de Optimum Ventas, en el Social Selling Day
Tipos de decisiones
Intervención sobre tipos de decisiones de David Galve, CEO de Optimum Ventas, en el Social Selling Day
Procesos y capacidades
Intervención sobre procesos y capacidades de David Galve, CEO de Optimum Ventas, en el Social Selling Day
Los 5 pasos del Corporate Social Selling
Intervención sobre procesos y capacidades de David Galve, CEO de Optimum Ventas, en el Social Selling Day
La matriz de las 6 dimensiones
Intervención sobre la matriz de las 11 dimensiones de David Galve, CEO de Optimum Ventas, en el Social Selling Day
Conclusión
Conclusión de la intervención de David Galve, CEO de Optimum Ventas, en el Social Selling Day
Punto de partida
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Objetivos
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Programa
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Éxito de implantación
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Jefes de equipo y seguimiento
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
La matriz de 6 dimensiones
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Peligro de falta de rigor
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Resultados 1
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Resultados 2
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Resultados 3
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Foco en la segmentación
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Linkedin hay que complementarlo
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Hay que sacar la conversación de la red
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Point Drive
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Proceso Largo
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Retorno
Caso de éxito en Olympus. Intervención de Pep Molist, Marketing Manager – División de Soluciones Científicas
Social Selling Day