On LinkedIn, there are already more than 1 billion professionals perfectly segmented, and in Spain, 18 million.
All your clients are on LinkedIn.
Get your sales team to increase their sales results. Make your sales team competent in digital selling. Social Selling.
Social Selling for B2B companies or #Corporate Social Selling is the sales methodology that ensures all salespeople in a company use LinkedIn in a homogeneous, systematic, and targeted way to sell more.
#CorporateSocialSelling is the ability to establish contact, build business relationships, and sell through LinkedIn and other digital and social channels by sales teams. It is a competitive asset that will make your company sell more and differentiate you from your competitors.
#CorporateSocialSelling is the Optimum methodology that ensures all members of B2B sales teams sell in a homogeneous and effective way through LinkedIn.
We help salespeople sell 15% more.
Fuente: https://business.linkedin.com
The Optimum Corporate Social Selling methodology on Linkedin
We guide our clients throughout the entire methodological implementation process and ensure that all members of the sales team sell in a homogeneous, corporate, and proactive way through LinkedIn and other social channels.
To achieve this, we develop the following activities:
- We analyze the size and activity of our clients’ customers on LinkedIn. We analyze their competitors. Based on the conclusions we gather, we provide our clients with a competitive entry strategy for LinkedIn.
- As we know that each company has a specific system for executing their sales processes, we analyze them to effectively integrate LinkedIn into the activities carried out by the sales team. We create a social selling process for each company.
- We develop the content plan that salespeople will use to gain relevance and visibility on LinkedIn.
- We train sales teams to proactively develop business (sell).
Training
If what you need is just training, we offer the following Social Selling courses:
- Social Selling B2B: How to Sell More and Faster Using LinkedIn
- How to Sell with LinkedIn Sales Navigator
- LinkedIn Key Account Management Program
- Social Selling for CEOs and Executives
- Planning and Producing Effective Content for LinkedIn
- How to Be a Brand Ambassador in a B2B Company
They have trusted us
Optimum #Corporate Social Selling Methodology Implementation Process
Understanding the different customer interaction processes by level and function
LinkedIn interaction in different sales processes to increase efficiency
Preparation of the content plan for the sales team
Sales team training
Effective implementation of new customer interaction processes with LinkedIn
Benefits of the Optimum Corporate Social Selling Method
In addition to implementing a methodology that will increase your company’s sales, you will achieve the following additional benefits:
Increase Sales
- 45% increase in business opportunities.
- 25% increase in generated proposals.
- 15 % increase in sales.
- Increase in demand generation by customers.
The first contact is not cold
- Generate contacts through mutual interest.
- Eliminate customers’ resistance to contacting salespeople.
- Make it easier for customers to approach salespeople.
- Increase recommendations.
Improves the company's positioning
- Increases the company’s visibility and global reputation on LinkedIn.
- Enhances preference over competitors.
- Strengthens relationships with potential clients.
- Improves the company’s SEO positioning.
Aligns Marketing and Sales
- Marketing creates content of interest for potential clients and for each stage of the process.
- Enhances the investment already made in content by Marketing by using it actively in Sales.
Boosts sales team coordination and productivity
- Standardizes the activity of salespeople on LinkedIn.
- Generates control and direction over the content used by salespeople.
- Establishes compliance behaviors on LinkedIn for the entire team.
Motivates and empowers the sales team
- The sales team will value the incorporation of Corporate Social Selling as professional training.
- Each salesperson will enhance their profile as an expert professional.
They are already seeing results after implementing the Optimum #Corporate Social Selling method
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“The LinkedIn sales training provided to the Axalta Powder Coatings team is sensational and has been very well-directed at all times. Now, we’re ready to reap the results.”
Sales Director Iberia at AXALTA, leaders in powder coating solutions for industrial coatings.
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“The experience of the COMMERCIAL PRODUCTIVITY INCREASE seminar has been completely positive. The Optimum-Execus consultants are highly professional, and their contributions have been very useful.”
Excelling in the distribution of pigments, additives, and resins. CEO at Kadion.
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“Optimum-Execus's Social Selling training programs are of high quality and directly applicable to businesses.”
Veterinarian dedicated to providing comprehensive dermatology and disinfection solutions.
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Marketing Director at Kluber Lubrication.
“Optimum are specialists in Social Selling, and given their extensive experience in Sales, they help understand the sales cycle of companies to better tailor their training. I especially recommend them for B2B companies in the industrial sector.”
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Commercial Director at Catering Arcasa.
“Optimum has a team of consultants with vast experience in sales and marketing. Their Corporate Social Selling sessions are very valuable for improving the productivity of sales teams through the use of social networks, particularly LinkedIn.”
If you want to carry out
un Social
Selling for
companies,
contact us
un Social
Selling for
companies,
contact us
Complete Exhibition (David Galve)
SPEECH: Social Selling is a corporate decision (David Galve)
SPEECH: Sales teams are the new managers of complexity (David Galve)
REDHAB: HOW IT WORKS
How to MANAGE the SOCIAL MEDIA of your COMPANY: REDHAB
How to TALK DIRECTLY to our CUSTOMERS on SOCIAL MEDIA
Complete Roundtable for Social Selling Day
Featuring Daniel Crispin (Director de Negocio en Fresenius Kabi), Kennet Malmcrona (Head of Sales en LinkedIn Marketing Solutions) and Ana Marie Martel (Head of Digital Strategy en Lecta)
Social Selling Day 2024