Our trainers
Trainers with prior experience in responsibility roles in the sales area.
High commitment
Tailored training with a higher level of involvement and knowledge transfer than training centers and business schools.
Adaptability
We adapt to any player in the sales ecosystem and to specific sectors
The adaptation of teams to the changing demands of the markets forces companies to continuously train their sales, post-sales, and customer service teams. There are no sales without talent, and there is no talent without sales training.
At Optimum, we develop tailored training programs that impact behaviors and enhance sales talent in individuals, aligning them with the company’s business strategy, markets, departments, and products. We produce, motivate, and manage change processes within sales teams to enable them to achieve sales objectives and increase sales results, and consequently, business outcomes.
Companies demand solutions to their training needs, and it is necessary to address performance issues with solutions that bring measurable and observable improvements to the professional talent of the teams.
We develop itineraries and programs, In-company, open, microlearning, online, and blended.
Contact with us
Sales management or commercial management itinerary
Strategy
- Strategic vision. Planning and development of the commercial strategic plan.
- Critical Thinking: Analysis, decision-making.
- Development of the Commercial Plan: Objectives, clients, channels, and marketing activities.
- How to develop the best commercial model: Direct sales, through a distribution channel, and through an online channel.
- How to develop a distribution channel, transactional and/or prescriptive.
- Digital transformation of the sales team, customer service, and post-sales.
People
- Leadership and motivation of sales teams.
- Building high-performance teams.
- Individual management of sales managers.
- Effective management of sales teams and customer service.
Skills
- High-level sales program.
- Top-to-top sales. High-level negotiation.
- Persuasive communication.
- The stoic manager: How to master uncertainty.
- Social-selling: How to effectively develop business with LinkedIn and WhatsApp.
- How to become a digital reference.
- Effective organization of meetings and commercial conventions, internal, with partners, and with clients.
- Time planning and management.
Itinerary for Sales Management
Team Management
- Planning and management of the sales team.
- From objectives to the systematic achievement of results.
- Planning and territorial management.
- Managing the sales representatives’ area.
- Motivation and leadership of the sales team.
- Management of the digital activity of the sales team.
- Training and development of the salespeople in my team.
- Individual management of my salesperson’s activity.
- Development of high-performance teams.
Skills
- Social-Selling: How to effectively develop business with LinkedIn and WhatsApp.
- Persuasive Communication.
- Effective organization of meetings and commercial conventions.
- Effective negotiation.
- The Stoic Manager: How to master uncertainty.
- Time planning and management.
- Effective presentations.
Itinerary for Sellers
Personal Sales
- Introduction to personal sales.
- Development of consultative sales processes.
- Value-based selling.
- Commercial negotiation: How to reach high-value agreements with my clients.
- Planning and management of the salesperson’s activity. Managing the area and/or clients.
- The Stoic Salesperson: How to master uncertainty.
- Teamwork.
- Neurosales.
- Time planning and management.
- Effective presentations.
Digital Sales
- Digital sales program for in-person salespeople.
- Social-Selling: How to effectively develop business with LinkedIn and WhatsApp.
- LinkedIn Sales Navigator: The best tool for developing digital business.
- The salesperson as a digital knowledge reference for the client.
Key Account Managers
- Introduction to Key Account Management.
- Effective management of large national and international accounts.
- Social Selling for Key Accounts.
- LinkedIn Sales Navigator for Key Accounts:
- Accelerating influence and business development through digital channels.
- Account-Based Marketing: Digital development of large accounts in niche markets.
- Commercial negotiation.
- High-level negotiation.
- Persuasive communication.
- Effective presentations.
Itinerary for Customer Service Teams and Inside Sales
- Proactive Telephone Sales (Outbound calls).
- Cross-selling and upselling by phone (Outbound and inbound calls).
- Customer retention programs: How to prevent customer loss.
- Complaint and claim management.
- Customer loyalty is the future of our company.
- Phone management of customers who buy online.
- Customer service through digital channels: Chats, WhatsApp, email.
- Time planning and management.
Sales Itinerary for Post-sale Team
- Sales techniques for post-sales teams.
- Effective sales at the “spare parts” counter. Cross-selling and upselling.
- Development of skills in selling maintenance contracts and warranty extensions.
- Time planning and management.
Itinerary for Training Managers
- The training planning in my company.
- The knowledge management of my company and its transfer to the professionals who are part of it.
- Training of internal trainers.
- The standardization of internal trainers in my company.
- The selection of training partners in my company.
Cross-functional Skills Courses
These programs can be delivered to anyone in the organization’s company.
- Productivity and Wellbeing.
- Physical, mental, and emotional wellbeing through rest.
- Proactive attitude toward change.
- Personal effectiveness and work effectiveness management.
- Time planning and optimization.
- Emotional management in organizations.
- Stress management with Mindfulness.
Skills
- How to be an ambassador for your company.
- Sales for non-salespeople.
- Persuasive communication.
- How to make an effective presentation to the board of directors.
- Selling ideas as the first step to generating new projects.
- Effective project management.
- Development of high-performance teams.
Training
Innovation is the main driver of change for companies. There is no innovation without talent, and there is no talent without training. The companies that will progress are those that transform the way they operate around the idea of talent development.
At Optimum, we develop tailored training programs that impact behaviors and enhance talent in individuals, aligning them with the company’s strategy, markets, departments, and products. We produce, motivate, and manage change processes within sales teams to enable them to achieve commercial objectives and increase sales results, and consequently, business outcomes.
Companies demand solutions to their training needs, and it is necessary to address issues with solutions that bring measurable and observable improvements. It is not enough to say what needs to be done; we must say how to do it.