This course will provide salespeople and commercial managers with the ability to deepen and practice the technique that will allow them to capture the customer’s interest and close the sale from a new perspective: Neuroscience.
Course Content Index
1. Introduction to Consultative Selling
2. Don’t Sell Benefits, Sell Results
3. Emotional Neuro-Selling
4. Automatisms in Decision Making
5. Segregating the Right Neurotransmitters
6. Storytelling: Using Storytelling in Sales
Methodology
In-person: The deductive training methodology “Learning by doing” will be used, where participants not only acquire new knowledge but also practice it in the classroom. Additionally, case studies, questionnaires, movie scenes, assignments, group discussions, and role plays will be utilized.
Online: The training courses in online format are developed using the Flipped Training methodology, which combines live sessions with a specialist trainer via webinar, with situation analysis, discussions, and group work carried out by participants both individually and collectively. Its compact format allows for maximum utilization of the sessions and compatibility with professional obligations, ensuring a quick transfer of the knowledge learned to the workplace.
Target Audience
- Sales Professionals and Salespeople of all levels and sectors who wish to update, refresh, and improve their Sales Techniques.
- Managers, Executives, Supervisors, Leaders, and Partners of companies whose roles are commercial or involve supervising salespeople, aiming to improve their commercial skills, particularly for better follow-up and leadership of their sales teams.
- All individuals who, whether directly or indirectly interacting with clients, want to grow personally and professionally in NeuroSales.