Optimum Sales – The sales audit increases sales
Sales teams, just like production processes, need moments of reflection so that managers can make optimization decisions and figure out how to improve their sales.
There are different tools that can be used to establish processes for improving the activity of salespeople, and among them is the audit.
The commercial optimization audit conducted by Optimum Sales focuses on improving the salespeople’s performance processes rather than replacing them. We believe that adjusting a commercial process is more cost-effective than firing and hiring a new salesperson. Isn’t it true that in a factory, we don’t always replace machinery to increase productivity? Therefore, in sales, it should be no different.
To conduct an internal sales audit from Optimum Sales, we suggest that you carry out the following activities:
1. Detail all the sales processes of the commercial team with their phases and performance indicators. (Acquisition of a new customer, increase in the use of my products, recovery of a customer…).
2. Identify the inefficiencies regarding the process of all team members.
3. Establish the new business processes detailing how each phase should be approached.
4. Invest in training your team on how to work with the new process.
5. Be demanding in the adherence to the process for a minimum of three months, so that the team acquires the new professional habits.
In any case, to conduct a sales audit quickly and effectively, the Optimum Ventas consulting team can establish your commercial optimization plan based on the sales process audit methodology they have developed and their consolidated cross-sector experience from over 20 years of experience.
| David Galve | General Director www.linkedin.com/in/davidgalve | ![]() |

