Optimum Ventas – Gamification: Challenges, Objectives and rating.
I admit it, I love the games and especially in tablets and phones. Games stimulate the mind, you develop new inter-actions and they are a challenge against yourself whose objective is improve yourself and find new ways to pass levels or screens.
What happens if we use the process of taking something that already exists (eg a web or a mobile application) and we integrate it into the game mechanics in order to encourage participation and increase the level of commitment?. We’re talking about Gamification and some companies are beginning to take this as a mechanical process innovation.
But …. what is Gamification?. According to Wikipedia, Gamification is the use of techniques and dynamics of games not recreational.
I would add, that is the use or employment of the game mechanics in non-playful environments in order to enhance motivation, effort, concentration, loyalty and of course develop other actions that are common in games.
Is anybody applying it? Yes. Market circumstances are constantly changing, thus, companies are demanding small changes to provide a better interaction in the sales process with the ultimate goal to have greater loyalty to our product / service and consequently to offer our customers a greater satisfaction in the purchase process. From my experience, we are applying this mechanism in some clients and is giving us good results.
I recognize that it is not easy for a company, the involvement of all employees to get to carry out a process of innovation (I believe this is the key to success), but I’m of the opinion that if we involve employees on new challenges where they see their efforts materialized and therefore rewarded (get points to obtain gifts, as if it were a game;) I’m totally convinced that a new business activity and a further strengthening of ties between employees will be generated.
Manolo Vidal
Associated Consultant
