Optimum Sales – Recycled and Reused Content: Reuse of Training Content for Digital Tools
The company Conduent Learning Services has published a new study this year in the United States on the opinion that training managers in this country have about the use of digital content in training processes.
This study, which obtained responses from 273 companies, reveals interesting conclusions such as:
– 79% of the companies that developed training programs during 2017 value the incorporation of digital training content more positively than paper-based materials delivered in face-to-face sessions.
– 88% of companies cite access to content via mobile as an important benefit in the evolution of delivering training content to employees.
– 79% of companies say that offering alternative formats of training content is essential to support professional training initiatives.
In contrast to the presented data, another interesting conclusion provided by the study is that the increase in job performance was not linked to the training support,
meaning that regardless of the medium through which the training is delivered, the design and content are the critical elements that enhance employee performance.
Now, the study also mentions that employees express a preference for digital support over printed paper.
These data should make us reflect on two important aspects that arise from the incorporation of technology in educational processes.
The first and most important is that the quality and job-oriented nature of the training content are what truly enhance employee performance, and second, the incorporation of technology makes the employee training experience more successful.
The challenge faced by the training manager in this situation is, first and foremost, to review the training itineraries, redefine them, and incorporate digital support dynamics. Therefore, the content of in-person courses should not be dismissed but rather recycled to be reused in a new format.
For example, when a company develops the training itinerary for a new salesperson, it should establish in-person training on aspects of product knowledge transfer and application to their clients, the development of commercial skills that ensure their execution of the sales process, supported by post-course assistance in gamified micro-training modules that are developed through mobile phones.
Ultimately, the quality of the content is the critical element that enhances employees’ professional performance, and the choice of the format or support, whether in-person or digital, fragmented or combined, is at the discretion of the company’s training manager based on the transfer objective to be achieved.
| David Galve | General Director www.linkedin.com/in/davidgalve |  |
At Optimum Sales, we help you define the most effective training itineraries for your sales, post-sales, and customer service teams.
Contact us at optimum@optimumventas.es and one of our consultants will provide you with a response tailored to your needs.
