Optimum Sales – The big advertising agencies are not on LinkedIn
We have analyzed the presence on LinkedIn of 12 of the most important advertising agencies in Spain, conducting a dual analysis: corporate presence and employee presence.
The main conclusion we draw is that, at the corporate level, the presence of these agencies is heterogeneous; some have a proper presence, and others don’t even have one. The professionals at the agencies have a very, very, very limited presence in their resumes.
Everyone, everyone, everyone of their clients is on LinkedIn. All the Buyer Personas of the advertisers are actively on this channel.
Isn’t it surprising that leading communication companies don’t work more actively on this and this channel?
Communication agencies sell faith, credibility, and then creativity. First, they have to convince their clients that they are good and that they should trust them with their communication campaigns, and then they have to provide strategy, creativity, media,…
Agencies have a clear New Business acquisition channel on LinkedIn that account directors must develop, an influence channel that all employees must develop, and a preparation, follow-up, and influence channel in competitions that creatives, production accounts, copywriters, etc., must work on…
The large agencies are giving medium and small agencies the opportunity to present their creative proposals directly and without any barriers to the clients they have.
Who is going to win the game?The big agencies will start working on LinkedIn or the medium and small ones will steal the advertisers from the big ones.
If you want the comparison of the agencies’ presence and attitude on LinkedIn, just ask me.
| David Galve | General Director www.linkedin.com/in/davidgalve |  |
