Course Brand Ambassador
Having a team of employees who are brand ambassadors for your company, whether you work in B2B or B2C markets, strengthens corporate branding, builds trust and credibility with your clients, and accelerates sales.
This Brand Ambassador course is designed for all those people in the company who are proud of where they work and want to share their professional experiences, personal stories, day-to-day activities, company events, social commitment actions, and more across different social channels… In short, they want to become corporate influencers.
Course Content Index
1. Introduction and objectives of the course.
2. The digital reality in corporate environments.
3. The mutual benefits of a Brand Ambassador strategy.
4. What are the social channels of my company?
5. Building my Brand Ambassador profile(s).
6. The digital attitude of a Brand Ambassador.
7. Practical application.
8. Building an audience.
9. Practical application.
10. Types of content for a Brand Ambassador.
11. Content creation: How do I create them? What do I create them with?
12. Practical application.
13. Content planning.
14. Practical application.
15. Amplified content publication.
16. Practical application.
17. Metrics for the Brand Ambassador’s activity.
18. Summary and course closing.
Methodology
In-person: The deductive training methodology “Learning by doing” will be used, where participants not only acquire new knowledge but also practice it in the classroom. Additionally, case studies, questionnaires, movie scenes, assignments, group discussions, and role plays will be utilized.
Online: The training courses in online format are developed using the Flipped Training methodology, which combines live sessions with a specialist trainer via webinar, with situation analysis, discussions, and group work carried out by participants both individually and collectively. Its compact format allows for maximum utilization of the sessions and compatibility with professional obligations, ensuring a quick transfer of the knowledge learned to the workplace.
Target Audience
- This course is aimed at all employees in a company who are proud of where they work.