Market research and customer satisfaction
We conduct research studies using both quantitative and qualitative methodologies tailored to the needs of our diverse clientele.
- We apply qualitative methodology that allows us to deeply understand the topic under investigation: motivations and barriers regarding a product or service, attitudes, perceptions, lifestyles, buying behaviors, market views, competitor evaluation…
- Quantitative methodology enables us to express the reality of the research subject in the form of representative and reliable percentages.
- We provide a broad, clear, concise, and objective view to make the most informed decisions on how to act in the analyzed markets
Examples of market studies conducted by Optimum
Purchase experience of glasses across different channels.
Purchase experience of watches by channels.
Consumption motivations of their major clients.
Analysis of the market for pneumatic distributors.
Study of adolescent behavior.
Analysis of the propensity for pet vaccination.
Market segmentation of the retail sector.
Customer purchase experience, product evaluation, and focus groups in customer and non-customer segments.
Customer satisfaction study measuring intangible attributes.
Market sizing for flexography.
Evaluation of the perception of their products by nursing professionals in primary care centers.
Study of the consumption habits of Spanish women when purchasing summer footwear.
Evaluation of the purchasing propensity of the retail channel.
Customer satisfaction study and the economic impact of the World Championship tests in Spain.
General framework for conducting a market study:
