Optimum Sales – Barometer on Car Insurance Buying Habits
The objective of this barometer is to provide an additional piece of information to the entire value chain of insurance sales, regarding the main behaviors of car insurance buyers.
We have considered that it may be more valuable to understand how consumers behave at the moment of purchasing insurance, in a global manner, so that from here, concrete conclusions can be extrapolated for each of the companies.
From our industry experience, we know that each company has decided to have a specific positioning and has built the policies in such a way that the services or guarantees are aligned with this positioning.
It is a reality that the market has entered a price dynamic; 88% of respondents have indicated that they would switch insurance companies if they found a better offer. In contrast to this statement, the same percentage of respondents (88%) indicates that they are satisfied with their current insurance company.
One of the questions we have asked ourselves in the creation of this barometer is: Why do car insurance buyers not perceive the value that insurance companies offer as a whole?
From our point of view, the new customer loyalty scenarios, both during the ongoing relationship over time between the customer and the company, and at the moment of managing a claim, should be as important as the acquisition of new production policies.
We believe that, in this way, the insurance company continuously delivers the perceived value of its services to its clients, which will prevent the volatility of its insured portfolio.
David Galve
General Director of
Optimum Sales Consulting.
| David Galve | General Director www.linkedin.com/in/davidgalve |  |
