Optimum Sales – Sponsor a Salesperson
The dissonance between the Sales and Marketing departments is a reality that still persists in our current organizations.
The first studies where we analyzed this reality were published more than 10 years ago, and the question we ask ourselves is: Have we been able to break this dissonant situation between Marketing and Sales, or Sales and the rest of the departments?
From our point of view, not enough, and therefore, we propose that the Marketing, Production, or Finance departments sponsor a salesperson, which is not a social action, but a highly profitable one.
What does the sponsorship of a salesperson consist of?
This sponsorship consists of nominally allocating part of the budget and resources from the NON-SALES department to a salesperson in the organization.
In this way, what will we achieve?
On one hand, we will ensure that the NON-SALES departments share the multitasking performed by the Sales departments, such as:
-Strategic information manager to identify business opportunities.
-Identification and acquisition of new clients.
-Relationship manager.
-Manager of multidisciplinary teams based on client needs (General Management, Finance, Logistics, R&D, After Sales, Customer Service, etc.)
-Negotiator
-Project manager
On the other hand, we will ensure that the NON-SALES departments align their activities more closely with customer requirements, and as a final aspect, we will provide the salespeople with additional resources to generate more business opportunities.
Therefore, SPONSOR A SELLER, which is an action that only generates benefits for the organizations.
| David Galve | General Director www.linkedin.com/in/davidgalve |  |
